Duncan Hoole Digital: Junior (Meta) Ads Manager

We are looking to hire an enthusiastic (Meta) Ads Manager!

As a Junior (Meta) Ads Manager, you will be responsible for creating and implementing ads on the Meta platform. This includes developing and optimising ad campaigns alongside the Director, analysing performance metrics, and collaborating with the Director and the various creative teams to produce engaging ad content for various clients. 

You must have a deep understanding of target audiences, strong analytical skills, and the ability to adapt to constantly evolving trends.  If you’re passionate about digital advertising and possess a strong attention to detail, this role could be perfect for you.

Key Responsibilities:

• Create and manage (Meta) Ads campaigns for clients
• Analyse and optimise ad performance to maximize ROI
• Develop ad targeting strategies based on client goals and target audience
• Stay up-to-date with Facebook (Meta) Ads policies and changes and implement them in campaigns
• Collaborate with other teams to ensure ad creative and messaging align with overall marketing strategy
• Track and report on ad performance alongside the Director and provide insights and recommendations for improvement
• Manage ad budgets and ensure campaigns stay within budget constraints
• Communicate regularly with clients to provide updates on ad performance and strategy
• Test and experiment with different ad formats and targeting options to improve performance
• Stay current with industry trends, new ad features, and emerging platforms to ensure campaigns are innovative and effective

Requirements:

• 1 year of Meta Ads experience
• Expertise in Meta Ads Manager
• Comfortable with Ads Reporting & Analytics
• Understanding of Meta’s Ad Policies
• Ability to Create & Manage Campaigns
• Experience with A/B Testing & Optimisation
• Knowledge of Targeting & Custom Audiences
• Proficiency in Ad Copy & Creative Development
• Experience with Meta Pixel Implementation
• Strong Communication & Collaboration Skills

Skills Needed:

• Ad targeting – choosing the right audience
• Copywriting – crafting persuasive ad copy
• Design skills – have an eye-catching visuals
• Analytical thinking – interpreting data to improve ads
• Budget management – allocating funds for maximum ROI
• Marketing strategy – developing effective campaigns
• Communication skills – collaborating with team and clients
• Testing and optimization – improving ad performance
• Technical knowledge – understanding Meta Ads Manager platform
• Conversion tracking – measuring ad impact on sales